INSUBCONTINENT EXCLUSIVE:
Earlier today, news broke that Bozoma Saint John is leaving her position as chief brand officer at Uber to head over to Endeavor
At Endeavor, an entertainment industry behemoth, Saint John will serve as chief marketing officer, working across all of Endeavor portfolio
companies, which includes William Morris Endeavor and IMG.
I had the chance to catch up with Saint John for a little bit over the phone to
learn more about why she left
For starters, ¬hing horrible or terrible happened,& she told me in response to a question about if something bad caused her to leave
&I am very thankful for that because we&ve had enough of those stories
We don''t want any more of that.
Now that we&ve gotten that out of the way, Saint John told me she wasn''t looking to leave Uber.Instead,
Endeavor reached out to her and she didn''t want to pass up this opportunity to change the narrative around diversity and
inclusion.
Sometimes people think [pop culture] is superficial,& she told me
&These are where the stories that are being told are created
If we can help influence that, then that so much better for the entire narrative of what we need to get across.
What we need to get across,
she said, is &all the deep stuff,& like diversity, inclusion and sexual harassment.
These are all pop culture issues,& she said
&It like, how can all of those things work in concert to make sure the narrative is told in a way that is powerful.
While Saint John felt
the work she was doing at Uber was important, there were other things Uber needed to take care of before she could be most impactful, she
For example, Uber still has work to do around corporate culture, she said
As you all may remember, Uber had a horrific 2017, with reports of sexual harassment, mismanagement and an overall toxic culture
While Uber has taken some steps in the right direction, there is still work to be done, Saint John said.
I&m not saying the corporate
culture has righted itself 100 percent,& she said
&Or it where it needs to be today
There still a lot to be done in that regard.
She went on to say that she never wanted to use Uber small wins around human resources and
Instead, it needed to be done because it was the right thing to do — not just to make Uber look good
Unfortunately, that left Saint John with &a huge gaping hole,& she said.
At Uber, Saint John said she had some personal work wins — like
the partnership with LeBron James and Kevin Durant
She pointed to how powerful it was when James spoke about being a black man in America.
I do feel very good about the stuff I was able to
do there, but I know I&ll be able to do much more impactful work right now at Endeavor,& Saint John said.
As CMO at Endeavor, Saint John
said she envisions being able to impact storytelling in a new type of way
And as industries, including Hollywood, battle with issues around sexual harassment and toxic work environments, Saint John said she wants
to be part of crafting the solution — whether or not it part of her job.
Unfair or not — as a black woman, as you know — when you&re
in the job, it doesn''t matter what job you&re doing,& she said
&You are sometimes forcibly in the center of the conversation and sometimes, unfairly, given the reigns to fix it, quote unquote
So while I don''t feel the responsibility of actually doing that job — because there are people whose job that is — I do still feel the
responsibility of contributing and creating solutions for the company I&m in and the industry for which I work, which is Hollywood.
