McDonald�s acquires Apprente to bring voice technology to drive-thrus

INSUBCONTINENT EXCLUSIVE:
mobile and kiosk ordering
based on things like weather and restaurant traffic
It also invested in mobile app company Plexure.Now the company is looking to double down on its tech investments by creating a new Silicon
becoming vice president of McD Tech Labs
infrastructure and digital capabilities are fundamental to our Velocity Growth Plan and enable us to meet rising expectations from our
Easterbrook in a statement
investors, including AME Cloud Ventures, Morado Ventures, Pathbreaker Ventures, Point72 Ventures, Greylock Partners and StageOne Ventures,
according to Crunchbase
The financial terms of the acquisition were not disclosed.