INSUBCONTINENT EXCLUSIVE:
gushed about its latest handsets, it became ever more apparent that it seems almost completely uninterested in its Macs and MacBooks.I can
Smartphones are still thought of as exciting and modern, and they are a reliable way of getting people to fork out their hard-earned money
Surely the reason why Apple stuck three ugly lenses on the iPhone Pro, and spent most of its launch event talking about the photo and video
things is beginning to frustrate.Falling out of loveSo, what do I mean when I say Apple is neglecting its PC side of the business? After
all, Apple has recently released new versions of its MacBook Air and MacBook Pro laptops
of how disinterested Apple is in its laptops.After all, there were no big new features, nor any changes to the designs of the laptops
Apple even stuck with the hated Butterfly switch keyboard, despite widespread reports of the keyboards failing
If Apple really cared, surely it would have at least changed the keyboard, rather than tinkering around the edges.Instead, the only upgrades
But the lines outside the Apple Stores on their launch days would certainly be shorter.That bloody keyboard remains(Image credit: Future)New
But if Apple is planning a major redesign, and had released the existing 2019 MacBooks as simply devices aimed at tiding people over until
cases overtake them.Apple used to be the go-to laptop maker if you wanted a thin, light and powerful device
However, many Windows PCs now offer premium designs that are just as impressive
Apple took its eye off the ball, and companies like Asus, Dell and even Microsoft have been keen to step up.Not only that, but while Apple
is stubbornly sticking to the same tried and tested form factor, other laptop makers are trying out new and innovative designs
Sure, not all of them are successes (we weren't convinced by the dual-screen Asus ZenBook Pro Duo, for instance) but at least they are doing
something different.At least companies like Asus are innovating with laptops(Image credit: Future)A victim of its own successIn many ways, I
Apple arguably nailed the design years ago, so even without a major overhaul in the looks department, MacBooks remain some of the thinnest
and best looking laptops in the world.The solid build quality (keyboard issues aside) also means MacBooks can last years without their
owners feeling like they need to upgrade
iPhone and Apple Watch (and to a certain extent, iPad), Apple has convinced a heck of a lot of people that they need to buy the latest
will release an exciting new MacBook
Maybe it will find its passion for laptops once again
late.iF83PZbUmr4tfSkQd5NxvQ.jpg?#
