INSUBCONTINENT EXCLUSIVE:
Julian Shapiro
Contributor
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Julian Shapiro is the founder of
BellCurve.com, a growth marketing agency that trains you to become a marketing professional
He also writes at Julian.com.
More posts by this contributor
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secret of content marketing: avoid high bounce rates
We&ve aggregated the world best growth marketers into one community
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Without further ado, onto
the advice.
How to get customer testimonials from hard-to-reach executives
Based on insights from Guillaume Cabane.
A customer testimonial
from a well-known executive may be the social proof that improves conversion rates on your landing pages or in sales collateral
But executives of reputable companies are generally busy and difficult to reach.
Here how to get the testimonial:
Contract with a freelance
journalist who written for a reputable publication like the New York Times.
Reach out to your executive customers with something like &Hey,
we have a journalist who has previously written for NYT who interested in speaking to a few of our customers for a piece
Do you have 15 minutes for a quick call?
For $200 in freelancer time, you get a testimonial you can use (in the words you want) from a
Be sure to figure out some way to make it worth the executive time.
