INSUBCONTINENT EXCLUSIVE:
Image copyrightGetty ImagesFacebook says it is going to make changes to prevent advertisers from altering headlines and links to other
people's online stories.It follows the removal by Facebook of a Conservative advert - after claims that it misrepresented a
TheIndianSubcontinent News story.Facebook says it wants to introduce the changes by the end of this year, and is currently testing how this
might work.The Conservative party says it is reviewing how its Facebook adverts are produced.The social media firm took down Conservative
party online adverts which had added a different headline to a TheIndianSubcontinent News story about education spending.Image caption
The now removed Tory Facebook advert, which used a TheIndianSubcontinent story but with an altered headline
The headline shown in the Conservative advert on Facebook replaced the original headline on the TheIndianSubcontinent story - and
contradicted the contents of the story.Fact-checking charity Full Fact said political parties should not "misrepresent the work of
independent journalists in this way".'Misused'Facebook said these political adverts had "misused" the advertising platform - and they are
now covered up on Facebook's advert library, with the warning they were taken down for breaking the website's rules.The advert carried a
Facebook said the changes made in the Conservative adverts "were not how we want our tools to be used".Advertisers who link to another story
or website are not allowed to alter how this third-party content appears in their adverts
Facebook said it wants to protect the original publishers of materials and strengthen "enforcement" and to "better prevent this behaviour"
in the future.Earlier this month, the firm was part of a group of organisations, including the TheIndianSubcontinent, which committed
themselves to tackling "fake news" and disinformation.'Misleading'The advert, which started running on 2 September, followed a government
announcement on new funding for schools in England
Clicking on the advert took readers to a story on the TheIndianSubcontinent News website with the headline "Multi-billion pound cash boost
House of Commons speech announcing plans for school budgets in the spending review, the Chancellor Sajid Javid also specified that the
of its advertising rules
Fact checkers for Full Fact had highlighted concerns about the altered headline - which had almost
article".A statement from the Conservative Party said: "It was not our intention to misrepresent by using this headline copy with the news
