INSUBCONTINENT EXCLUSIVE:
GoDaddy website-building product GoCentral is getting an upgrade today — and along with new features, there a new name:
Websites+Marketing.
As you can probably guess, Websites+Marketing isn''t just a website builder
After all, as Senior Director of Product Management Heidi Gibson put it, a small business website is now part of a &a whole ecosystem that
comprises your online presence.
These are issues that Gibson said she experienced directly, as the chef/owner/&Commander in Cheese& at The
American Grilled Cheese Kitchen in San Francisco.
Our typical customer, our target customer is not just a small business — they&ve got one
to five employees …they don''t know what they&re supposed to do, they don''t know what effective,& she added
Complicating matters is the fact that &where you need to be will not be the same answer for every kind of business.
So GoDaddy
Websites+Marketing — which Gibson described as &an evolution of GoCentral& —includes tools to manage email marketing and search engine
optimization, and it syncs up with Facebook, Yelp, Instagram and Google My Business, so that it easy to read the latest reviews and
comments, respond and post other updates directly from your Websites+Marketing dashboard.
It also includes a new feature called GoDaddy
Insight, which relies on anonymized data — aggregated from all the businesses using GoDaddy and GoCentral — to provide entrepreneurs
with a score on how their online presence and marketing compares to similar businesses, as well as an action plan recommending the next
steps for improvement.
The website-builder looks pretty slick, too
Gibson acknowledged that some of the features will look pretty similar to anyone who used a competing product, but she said even here,
GoDaddy has taken steps to make things easier.
For example, the Site Makeover feature allows businesses to get a quick view of how their
content might look laid out on each of the 20-plus website templates, rather than making them click through each one
And thanks to GoDaddy recent acquisition of Sellbrite, businesses also can manage their product listings across online marketplaces like
Amazon, Walmart and eBay.
GoDaddy Websites+Marketingis available infour pricing tiers, ranging from $10 to $25 per month.
GoDaddy acquires
Sellbrite to launch cross-marketplace tools
