INSUBCONTINENT EXCLUSIVE:
Now, North has released its Showroom app, which makes Focals available across the United States and Canada without an in-person
an older iOS device) and then North takes those measurements and can produce either prescription or non-prescription Focals, shipped
directly to your door after a few weeks.The Showroom app also includes an AR-powered virtual try-on feature for making sure you like the
look of the frames, and for picking out your favorite color
Toronto storefronts, and will be operating pop-ups across North America as well.Focals began shipping earlier this year, bringing practical
smart notification, guidance and other software experiences to your field of view via a tiny projector and in-lens transparent display
North, which previously existed as Thalmic Labs and created the Myo gesture control armband, recognized that they were building control
devices optimized for exactly this kind of application, but also found that no one was yet getting wearable tech like smart glasses right
iterating the software to consistently add new features, and making them more accessible to customers
An early price drop significantly lessened sticker shock, and now removing the requirement to actually visit a location in person to both
order and collect the glasses should help expand their customer base further still.
