INSUBCONTINENT EXCLUSIVE:
As Greta Thunberg heads back to Europe from the United States after radicalizing a generation, entrepreneurs are quickly realizing there is
a zeitgeist to be gotten hold of here
this new audience.Simple Feast launched its plant-based food product in early 2017 and since then has developed a fast-food range that is
catching the climate and taste fashion wave.The company has now raised a total of $33 million in a Series B round led by United States
increasing their investment in the business.The company was partly self-funded in the beginning, then added Sweet Capital (London/Stockholm)
and byFounders (CPH/SF) as the first VCs
Later, Balderton Capital (London) and 14W (NYC) joined in the Series A and B
This movement is pivotal to save not only our planet, but also human health
With this investment, we can continue our journey and bring our products to more people, in existing as well as new markets, while also
FSC-approved cardboard boxes, to the cooling element they use to keep the food fresh (frozen tap water in drinkable cartons) and their use
customers are meat-eating families in their 30s and 40s who are trying to cut down on their meat consumption
They are well-educated, have a middle or high income and demand high quality and transparency in the food they consume
Their main competitors are restaurants, meal-kits and take-away
The idea is not to compromise on taste or quality, nor convenience or packaging.
