INSUBCONTINENT EXCLUSIVE:
meat substitute will be appearing in stores across Southern California as the first step in a phased nationwide rollout on Friday.With the
step into groceries, Impossible Foods moves into direct competition with its bigger, publicly traded rival Beyond Meat, which is already
selling its patties and sausages in major stores nationwide.Impossible Foods, which has had some supply chain hiccups as it began to
increase its production in the wake of large deals with fast food chains, will be taking a phased approach to its national expansion
Expect it to begin appearing on store shelves in other parts of the country throughout the end of the year
Its next stop is going to be another store chain on the East Coast later this month, the company said.To celebrate the debut, Impossible
environmental and entertainment cultures.Indeed, celebrities are some of the backers of Impossible Foods
Burger is made to have as much iron and protein as a traditional burger and contains 14 grams of total fat, 8 grams of saturated fat and
comes in at 240 calories per 4-ounce servicing
(The company says that a conventional 4-ounce patty has 80 milligrams of cholesterol, 23 grams of total fat, 9 grams of saturated fat and
290 calories.)Founded in 2011 by chief executive officer and former Stanford biochemistry professor Pat Brown, Impossible Foods has raised
fund and Hong Kong billionaire Li Ka-shing (along with his venture capital fund).The company has set itself the goal of eliminating the need
for animals in the food chain by 2035.The Impossible Burger is already selling in White Castle, Burger King and Qdoba, and is, according to
a GrubHub survey, the most popular late-night delivery item in the United States
