Lookiero closes $19M led by MMC Ventures to be the Stitch Fix for Europe

INSUBCONTINENT EXCLUSIVE:
Lookiero, the online personal shopping service for clothes and accessories, has closed a $19 million funding round led by London-based VC
MMC Ventures with support from existing investor All Iron Ventures, and new investors Bonsai Partners, 10x and Santander Smart
The company will use the backing to expand in its main markets of Spain, France and the UK
stylists and customer profiles to thus provide a personalized online shopping experience to its customers
style, and preferences
before starting the whole process again.By generating look-a-like profiles and analyzing previous customer interactions with each item,
Lookiero says it can predict how likely a user is going to keep a certain item from a range of more than 150 European brands from a
Birchbox model
Spanish entrepreneur Oier Urrutia, the company says it now has over 1 million registered users and has grown revenue by over 200% from 2017
technology, which is really exciting
amount of choice
At the same time, it can still be really hard to find exactly what is right for you, especially with high street retail stores in decline
Lookiero still has great potential to continue expanding internationally and to become a player of reference in a market segment where there