INSUBCONTINENT EXCLUSIVE:
song or album individually
Musicians are correspondingly able to find their own niche of fans scattered around the world.(This is the third installment of our EC-1
series on Kobalt Music Group and changes in the music industry
music streaming and the rise of social media would increasingly undercut the gatekeeping power of the major label groups and realign the
market to center more on a vast landscape of niche musicians than a handful of traditional superstars.Both of these predictions have proven
The question is to what extent and how are industry players actually realigning as a result?What musicians need in addition to the
administrative collection of their royalties (explained in Part II) is a menu of creative services they can tap for support
purely a services basis (getting paid a commission but not taking ownership of copyrights like traditional labels and publishers do).Niche
penetration in wealthier countries and increased penetration in emerging markets.As the overall pie is growing, the non-superstar segment of
the market is indeed growing faster than the superstar segment, taking over a larger portion of industry royalties.According to data from
2017 when the top 500 songs accounted for 14% of streams
Stepping back, the top 50,000 songs made up 73.2% of all US streams in 2017 but that declined to 70.5% in 2018.
