INSUBCONTINENT EXCLUSIVE:
Another startup in India is cashing in on the popularity of WhatsApp, the most popular app in the country with more than 400 million
users, to build a business around it.
Digi-Prex is a seven-month old startup that runs an eponymous online subscription pharmacy in
Hyderabad and serves patients with chronic diseases
Patients share their prescription with Digi-Prex through WhatsApp and the startup workers then deliver the medication to them on a recurring
cycle.
Delivery is not the only thing Digi-Prex is trying to provide
It helps patients better track when they need a new supply of medicine, and checks if they are seeing improvements
The startup has amassed thousands of customers in Hyderabad, Samarth Sindhi, founder of Digi-Prex, told TechCrunch in an
interview.
Digi-Prex just closed its seed round from a range of highly-influential VC firms
It also one of the largest seed financing rounds for an Indian startup.
The startup has raised $5.5 million from Khosla Ventures, Vedanta
Capital, Y Combinator, Quiet Capital, and SV Angel
Justin Mateen, a founder of Tinder, also participated in the round, said Sindhi.
Instead of trying to acquire customers online, we work
with physicians and pharmacies to serve customers,& said Sindhi, an alum of Brown University who worked with a healthcare firm in the United
States before returning to India
The startup shares some margin with physicians and pharmacies, but more importantly, it says this arrangement works for everyone because it
is able to serve customers who are living at distant neighborhoods.
Digi-Prex works directly with medicine distributors to secure supplies
It then undercuts the pricing of over-the-top counters, providing medicines to its customers at discounted rates.
Sindhi said the startup
will use the fresh capital to expand its business to 10 cities in India, and find ways to be more useful to the patients
Some of the things that Digi-Prex is working on includes providing patients with access to better physicians and offering them more
information about their disease.
It not surprising why Digi-Prex is using WhatsApp as a distribution platform
&When I returned to India, I was fascinated by how nobody was texting anymore
Everyone was doing everything on WhatsApp,& he said.
WhatsApp, which is already the most popular app in India, is increasingly finding
business applications in the country
Vahan, another Y Combinator-backed startup, is using WhatsApp to help white-collar workers find jobs with logistics companies.
