INSUBCONTINENT EXCLUSIVE:
Its platform is all about allowing retailers to send individually personalized marketing messages across several brand touchpoints.Today it
announced that it has raised $21 million in a Series B funding led by London-based Octopus Ventures, with existing investors Sonae IM,
Summit Action, Samos and Adjuvo, as well as 10 early angel investors, making further investments
schtick is that it addresses the fact that consumers will no longer tolerate the torrent of communication sent toward them that is basically
irrelevant, especially as the retail environment becomes ever more competitive.Its main competitors are spread across companies like email
service providers (Emarsys, Sailthru, Selligent, Bronto, Dotmailer), behavioral marketing tools (CloudIQ, SaleCycle, Yieldify) and customer
insight companies (More2, AgileOne)
Its argument is that none of these companies were developed specifically for retail, or to create and use a unified predictive profile of
200 retailers, including Hotel Chocolat, Fred Perry, MADE.com and Notonthehighstreet.com
Its senior leadership team now includes Pete Crosby (formerly of Triptease) as chief revenue officer, Rob Lord (formerly of CheetahMail) as
Ometria will use this investment to revolutionize the retail marketing industry with its AI capabilities
We want to see entrepreneurs put their customers at the heart of the business and that is precisely what the team is doing.
