INSUBCONTINENT EXCLUSIVE:
Despite the inexorable rise of social media influencers, several problems remain when it comes to brands trying to use these stars to push
The marketing tools and processes are fragmented (read: chaotic)
Attaining some level of authenticity, quality and creativity in influencer-driven campaigns is tough, to say the least
And the whole thing has to look like the influencers are only promoting brands that they truly believe in, whether they are or not.Perhaps
Plenty just do it only for the money, and it shows
The whole thing is largely a shitshow, to use a technical term
Some startups are trying to bring order to this tedious state of affairs.Influencer is a social media influencer marketing platform, which
pre-vetted for authenticity, quality and creativity based on first-party data
they say.Key competitors include Whalar, Tribe, Takumi, Influential.co and FameBit.But Influencer says it differentiates from these
companies in that it puts a lot of the elements needed onto one platform for self-service and managed campaigns
It also has a white-label solution.Influencer has so far worked with brands including Boohoo, Alibaba, Pepsi, Starbucks, Pantene, Uber Eats,
PrettyLittleThing and Apple Music, to get them in front of audiences via social media influencers.The startup was launched in 2017 by
co-founder of search intelligence company Captify and growth marketing agency Inflecto Media, as director of the board.The company will open
Influencer we pride ourselves in being by creators, for creators, with a team who embody this new era of creativity and enjoy unrivaled
