INSUBCONTINENT EXCLUSIVE:
As any CFO can attest, corporate finance is extraordinarily complicated
From tax preparation, to financial controls, to cash flow estimation and more, the finance department of any major company often has to
financial functions to the big four accounting firms or to smaller firms, but as with all consulting firms, getting contracts signed and
The Chicago-based expert marketplace wants to provide corporate clients with on-demand sophisticated expertise across a range of financial
Existing investors Revolution Ventures, KGC Capital, and Tom Williams also participated.When we last checked in with Paro 18 months ago, it
had just raised a $5 million series A from Clara Sieg at Revolution
Since that time, the marketplace has continued to expand, and CEO and co-founder Michael Burdick says that the company is increasingly
trying to find this talent on existing marketplaces
different tact, focusing instead on recruiting and retaining the highest-quality financial talent on its marketplace
than the drudgery that can come as part of their jobs
said.Online labor marketplaces targeting business functions have grown dramatically in popularity in recent years, with companies like Pilot
raising large rounds of venture capital
Burdick says that Paro differentiates from bookkeeping services like Pilot by focusing on elite financial talent which ultimately leads to
higher margins.The company intends to use the capital to continue expanding its product and sales staffs.Update: Changed Series B to Series
A , and Series A to Series AA by request of Paro.
