INSUBCONTINENT EXCLUSIVE:
After studying Environmental Science and Politics at NYU, she started a blog called Trash Is For Tossers to make a zero-waste lifestyle more
accessible and comprehensible to everyone
Even with a steep rise in sustainable CPG products, these brands rarely have the scale to compete with traditional CPG products in price,
Today, Package Free is announcing that it has raised its very first capital since launch in 2017, with a fresh $4.5 million in seed funding
participated in the round, alongside others.Package Free started as a little pop-up shop for sustainable CPG brands to show off their wares
in a brick-and-mortar environment
The brands themselves paid between $1000 and $3000 to participate, and were given 100 percent of the profit from the pop-up.[gallery
ids="1887151,1887152,1887153"]By the end of month one, says Singer, every brand had been paid back for their investment
By the end of month three, Package Free had become the primary revenue driver for those brands
At that point, they switched over to a traditional retail model to generate revenue to launch an ecommerce site.Today, Package Free is a
The pop-up shop now has a permanent status in the trendy neighborhood of Williamsburg in Brooklyn, NY, with its own warehouse in Greenpoint
The company buys their inventory wholesale and enforces incredibly strict guidelines for the vendors they work with, not least of which is a
no-exceptions no-plastic policy.Brands that sell through Package Free not only have to use all natural ingredients and be plastic-free, but
must also ship to the Package Free warehouse without using any plastic
The company actually charges vendors a percentage of the shipment if the shipment arrives with plastic, and increases that percentage on the
I truly believe that the burden of waste should never fall on the consumer
The boxes that Package Free ships to consumers are 100 percent recycled, and shipping labels are also 100 percent recyclable
specific focus on the marketing vertical as the company has yet to do any formal marketing or paid marketing up until this point.The
ultimate goal is to put sustainable CPG on the same playing field as traditional CPG products simply by way of economies of scale
sustainable CPG category as a whole to the point where it can reasonably compete with the Unilevers and P-Gs of the world.
