INSUBCONTINENT EXCLUSIVE:
LAHORE: Pakistan Readymade Garment Manufacturers and Exporters Association (PRGMEA) in collaboration with International Apparel Federation
(IAF) will host 35th World Fashion Convention for the first time in Lahore in November 2019
Talking to the media here Sunday, the IAF Regional President and PRGMEA Chief Coordinator Ijaz Khokhar said that mega fashion show expected
to attract delegates from over 45 countries, as the PRGMEA was extending invitation to embassies of the leading countries.He added,
Pakistan's textile value-chain associations had also been taken onboard to avail maximum opportunity of this mega global summit.The
textile associations including All Pakistan Textile Mills Association (APTMA), Pakistan Textile Exporters Association (PTEA), Pakistan
Hosiery Manufacturers - Exporters Association (PHMEA), All Pakistan Textile Processing Mills Association (APTPMA), Pakistan Bedwear
Exporters Association, Pakistan Cotton Ginners Association (PCGA) and Towel Manufacturers Association of Pakistan (TMA) would participate in
the event.The world renowned speakers, well-known fashion designers, buyers, brands and fashion houses would also attend the fashion show
featuring panel discussions, lectures and workshops about the textile and garment industry, he mentioned.Ijaz Khokhar said that the main
focus was to highlight real and soft image of Pakistan, besides updating the participants about what Pakistan produced, and ensure
interaction among Pakistani exporters and international textile chains.The foreign delegates would also visit Pakistani garment and textile
factories, and representatives of international designers and companies would also speak at the sessions of the convention.He mentioned that
delegates, many of whom would be visiting Pakistan for the first time, would review Pakistani products, and standard of our textile and
garment companies.He hoped the event would establish friendship and connections, exchanging of business cards and ideas, making individual
relationships grow stronger with rest of the world and its people.Among this year's attendees will be Li - Fung Limited, the Hong
Kong-based supply chain giant primarily for US and EU brands, departmental stores and hypermarkets.He said that Li and Fung''s chief
operating officer would also be one of the speakers at the event along with several Chinese companies from Hong Kong joining the session.He
termed the event as a large scale social networking opportunity for both foreigners and locals.IAF Regional President also announced to hold
Global Fashion Awards (GFA) 2019 during 35th World Fashion Convention, claiming that it would be the IAF-PRGMEA's largest sustainable
fashion competition in Pakistan, aimed at educating young fashion designers about sustainable design techniques and theories, besides
providing a platform in the spotlight for the aspiring designers.The competition, he asserted, would challenge young designers to put their
creative powers to the test by proving their ability to transform textile waste into wearable, appealing and commercially viable
products.The top ten finalists would be presenting their creations at Gala Dinner of the 35th World Fashion Convention on November 12,
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