INSUBCONTINENT EXCLUSIVE:
With so many scandals around the quality of tap water these days, especially in the United States , many people are turning to bottled water
But this requires single-use plastics that are wreaking havoc on the environment.One startup in Europe, Mitte, thinks it has the answer:
filtering water direct from the tap
It has raised $10.6 million in a seed round
A new United States -based startup thinks it has a competitive solution.oollee provides people with an unlimited supply of filtered drinking
water for a small monthly fee
and Columbus Holdings.The idea is that with ordinary filters, people forget to maintain them and the water quality deteriorates
With oollee, maintenance and cartridge replacements are included in the monthly fee
To subscribe costs $29 per month (so less than $1 a day).oollee uses the Reverse Osmosis method, where water is forced across a
semipermeable membrane, leaving contaminants behind, which are then flushed down the drain
The clean drinking water collects in a holding tank
Usually, the installation and maintenance of an RO filter is costly and is too cumbersome for a house.Umit Khiarollaev, CEO and co-founder
The app reminds users to replace the filter element and lets them order new filters with a single click
The oollee water purifier filters water in four stages, re-introducing essential minerals in the final stage.Competitors are all major
