INSUBCONTINENT EXCLUSIVE:
blown away by the response to the piece and gratified that so many founders and investors found the T2D3 framework helpful
Looking back now, I think a lot of the advice has stood the test of time
But plenty has also changed in the broader tech and software markets since 2015, and I wanted to update this advice for founders of
hyper-growth companies in light of the market shifts that have occurred.Perhaps the most notable change in the last four years is that the
number of playbooks for companies to follow as they sell software has expanded
product, and not necessarily interacting with a human salesperson.Many of the most high-profile, recent software IPOs structure their
go-to-market operations this way
software company to go public has increased dramatically in the last four years
This means that software founders need to focus not only on building a scalable product and finding scalable go-to-market channels, but also
building a scalable org chart
are now focusing on another founder journey: F2C, or the transition from founder/CEO to CEO/founder
This journey can take many paths, but ideally it starts with the traditional hustle to find early product/market fit.
