INSUBCONTINENT EXCLUSIVE:
A lot of talk has been made about verifying valuable items on an immutable blockchain, but the main pioneer in this space has been Verisart,
which appeared a few years ago to use a blockchain to create certification for the fine art and collectibles market
But despite the blockchain hype of the last few years, Verisart eschewed the fundraising bonanza, preferring instead to perfect its model
and build partnerships.That changes today with the news that it has raised $2.5 million in seed financing in a round led by Galaxy Digital
Further investment has come from existing investors Sinai Ventures and Rhodium
merchant bank, and Block.one, the publisher of EOSIO, the blockchain protocol.The funding will go toward extending the product and
engineering team and launching a suite of premium services aimed at artists, galleries and collectors
The company recently appointed Paul Duncan, formerly the founding CTO of Borro, the online lending platform for luxury assets, to lead the
engineering team.In 2015, Verisart was the first company to apply blockchain technology to the physical art and collectibles market
blockchain certification provider on Shopify to offer digital certification for limited editions, artworks and collectibles.Other players
are now entering this growing blockchain-for-art market
Codex Protocol is a new startup also putting art on the blockchain.
