INSUBCONTINENT EXCLUSIVE:
The wedding industry is estimated to be worth some $100 billion in the United States alone, and now one of the fastest-growing companies in
Today at Disrupt (our conference in San Francisco), the company is announcing Honeymoons, which will let couples plan, book and raise money
for their post-nuptial travels at the same time that they plan the main event.The beta invite is open for those interested from today
To start off, couples will be able to plan itineraries and book accommodations, with flights getting added in after the launch as part of a
free websites, design and print (paid) wedding invitations, and create Zola-based gift registries for family and friends to buy goods for
million valuation.But the average time spent planning weddings is 13-18 months, and so Honeymoons will be one way for Zola to extend that
using Zola, which in turn can help build a tighter relationship for whatever moves the company might make in the future
(One very obvious next step: parenting-related content and products.)The Honeymoons feature also brings something else to Zola: a little
the world wide web itself, and as such there are a lot of large and incumbent competitors
rollout relatively slowly
The service will start with a limited number of markets that Zola chose based on them already being popular honeymoon destinations
It will also come with a personalized twist: couples input their preferences and are offered honeymoon packages designed to fit their
At launch next month, it will be focused first and foremost on accommodation and experiences
signed up for the waitlist for the new honeymoons product, which will officially launch next month.Zola already has a strong connection to a
wider marketplace that taps into how millennials and younger consumers, in general, like to shop today, offering a Houzz-style approach of
gift cards that can be used on other goods and services.The Honeymoons move will give the company an opening to working with other companies
much more closely, specifically those in the travel industry, to create cohesive experiences
