INSUBCONTINENT EXCLUSIVE:
Lisa Sugar in 2006, and previously raised $41 million in funding from Sequoia Capital and IVP
Group Nine, meanwhile, just announced a fresh $50 million in funding from its backers Discovery and IVP, which it said would be used to grow
statement, Group Nine CEO Ben Lerer (pictured above) said:When we started Group Nine almost three years ago by combining Thrillist, NowThis,
The Dodo, and Seeker, we foresaw the impending consolidation of the industry and set out to create a model for the next-generation media
company with significant scale, deeply loyal and engaged audiences, multiplatform expertise, and highly diversified revenue
POPSUGAR hugely expands our reach within an important demographic, bringing us a community that deeply loves the POPSUGAR brand and a
company with the proven ability to diversify their revenue across premium advertising, affiliate, direct-to-consumer commerce, licensing,
and experiential channels.In the acquisition announcement, Group Nine says the combined organizations will reach an audience of more than
