INSUBCONTINENT EXCLUSIVE:
Adriana Herrera first came up with the idea for EpicHint, a training and staffing service for cannabis dispensaries, while she was surfing
FashioningChange, a recommendation engine for sustainable shopping, back in 2011
Herrera claims copied their platform to build a competing product.Undeterred, Herrera took some of the tools that FashioningChange had
pitch products to people based on what their browsing history revealed about their intent.By 2017, that business had also run into problems,
and Herrera had to shut down the company
She sold her stuff and had headed down to Oaxaca, but kept thinking about the emergent cannabis industry that was taking off back in the
research throughout the course of 2018
The next step was to talk to dispensary managers and research the weed industry.By her own calculations, cannabis companies (including
an annual subscription software for brands and dispensaries that would offer a training program for would-be job applicants
The training would give dispensaries a leg up for experienced hires, increasing sales and ideally reducing turnover that costs the industry
large, multi-state dispensary along with a few mom and pop shops.Herrera also says that the service can reduce bias in hiring