INSUBCONTINENT EXCLUSIVE:
While attention continues to be focused on the rise and growing sophistication of voice-based interfaces, a startup that is using artificial
intelligence to improve how we communicate through the written word has raised a round of funding to capitalise on its already profitable
Today, Grammarly can be used across a number of browsers via browser extensions, as a web app, through mobile and on desktop apps, and
through specific apps such as Microsoft Office
2017, with participation from previous investor IVP and other, unnamed backers
It brings the total raised by the startup to $200 million.Grammarly today operates on a freemium model, where paid tiers give users more
to be confused with tone policing) and plagiarism checks, with tiers that are priced at $11.66, $19.98 and $29.95 per month
Hoover would not say how many of its users are taking paid tiers or how much the company makes from that, but he did confirm that, like
others offering freemium, the majority of users are free ones.(And like other free users, they are subject to cookies and the rest, but the
to third parties for any reason, including for them to deliver their ads
Our business model is a freemium model, in which we offer a free version of our product as well as Grammarly Premium and Grammarly Business,
In an effort to comply with various disclosure requirements imposed by laws around the world, we have erred on the side of completeness and
The explicit statements we make about not selling or renting personal data and not sharing it for the purposes of advertising are contained
The company brings together not just a vast trove of data about proper grammar, but using AI techniques around machine learning and natural
language processing it is constantly synthesizing new words and phrases and styles to improve the help that it provides to users, to solve
For Grammarly, helping people communicate more effectively is their sole goal
times the number of users Grammarly had in 2017.Nevertheless, a number of would-be competitors have emerged to provide similar tools or
those that directly compete with slightly different propositions
Google, for example, today gives you prompts of what to say when responding to an email, in the form of stock sentences or cues while you
Hoover says these are less of a worry to Grammarly for a couple of reasons
he added that while Grammarly will be making its way to more platforms, the company will be creating more tools specifically to better court
enterprise customers and the use cases that are more specific to them.While that will not (yet) extend to verbal communication or other
