INSUBCONTINENT EXCLUSIVE:
Apester, which helps digital publishers add interactivity to their content, is rolling out a new format called the Story Strip.CEO and
yourself on TV Insider, a pop culture and entertainment website of NTVB Media
It appears in articles as a carousel of related stories, allowing readers to select the story that interests them and then quickly swipe
automatically generate them based on an article
And because they can also include ads, this creates new monetization opportunities for publishers
In fact, Apester says TV Insider has seen its daily revenue double since the two companies started working together.As for how these kinds
of content widgets might fit in as publishers explore subscriptions and other business models beyond advertising, Cohen argued that even as
