INSUBCONTINENT EXCLUSIVE:
TruTag Technologies, a company that creates microscopic, edible barcodes to authenticate medications, food, vaping pods and other products,
has raised a $7.5 million Series C
The funding, led by Pangaea Ventures and Happiness Capital, will be used to further commercialize its technology and develop new
notice from the U.S Food and Drug Administration, and can be placed directly on products or in packaging to track it through the supply and
logistics chain.TruTags are used with hyperspectral imaging technology, which is able to process much more wavelengths than other imaging
methods, so it can collect more precise and detailed data from an image
When scanned, the barcodes provide information about where a product was manufactured, lot numbers, authorized distributors and safe use.In
email, TruTag chief executive officer Michael Bartholomeusz, who holds a PhD in materials engineering from the University of Virginia, told
TechCrunch that the company sees the most growth opportunities in industries, such as pharmaceuticals, nutraceutical foods and cannabis,
Pharmaceuticals and food comprise a very large portion of the global counterfeiting problem, and given the very unique edible feature of
they only work with authentic vaping pods, helping reduce the number of counterfeit pods on the market
edibility and instant authentication in one to five seconds differentiates it from other solutions
Bartholomeusz notes that other quality assurance tech include specialized symbols, inks and holograms, though many of those products have
partner with TruTag and help the company expand its team and product portfolio
TruTag is making our world better by utilizing compelling advanced materials and advanced material process innovations to combat rising
