INSUBCONTINENT EXCLUSIVE:
Since it was founded by journalist Jessica Lessin in 2013, The Information has stood out in the tech news landscape for its focus on an
ad-free, subscription-driven business model (a focus that seems increasingly prescient).Now, the upcoming launch of an app called Ticker
suggests that the company is looking to expand its audience while maintaining that subscription model.The Information describes Ticker as
(Information subscribers will get access as well.)Apparently the app was inspired by the Briefing section of The Information website, which
offers quick summaries (often drawn from reporting by other publications) of major tech news.Ticker, meanwhile, will include a section
It will also include a calendar highlighting upcoming IPOs, conferences and other events that readers might want to know about
In the meantime, you can sign up here.
