Zubale, founded in Mexico City by two HBS grads, just raised $4.4 million to put locals to work over their phones

INSUBCONTINENT EXCLUSIVE:
A year ago, at a demo day south of San Francisco, we watched a number of recently formed startups pitch investors on their companies
One that stood out to us at the time was Zubale, a Mexico City-based outfit whose founders were looking to connect big corporations with
Latin Americans eager to address tasks on their behalf
A person could conduct on-the-ground market research for a brand, for example, then earn mobile phone credits or other redeemable digital
rewards.Fast-forward and Zubale, which had 10 employees at the time, now has 40 full-time employees, and has completed 170,000 tasks on
can choose from an inventory of similar jobs near them.Campell and her co-founder, Sebastian Monroy, also know a few things about retail in
emerging markets
strategic initiatives, roles that placed her in Gurgaon, India, then Shanghai and Shenzhen, China
to Harvard, where he met Campbell on their first day of business school
la TaskRabbit, the opportunity is so massive in catering to retailers that the startup plans to stay in its lane for the foreseeable
that these individuals are constantly checking the app anyway.It makes sense
a credit card, and only 35% have a checking account
performing work for Zubale
increments at the same store location rather than run from store to store or job to job
(On average, she adds, they complete 20 jobs for the company per week.)Certainly, investors like the company
Campbell and Monroy say they had a lot of inbound interest when they began seeking seed funding more recently
They chose the venture firm NFX to lead the $4.4 million round, given its expertise in marketplaces and network effects-driven businesses
Jonathan Swanson (who is the chairman of Thumbtack), Sergio Romo (the CEO of Grow Mobility) and Bob White (the founder and a former managing