INSUBCONTINENT EXCLUSIVE:
Tilting Point announced yesterday that it has acquired Gondola, a company that aims to increase game monetization by optimizing in-game
developers start working with Tilting Point because they need help with user acquisition, and then develop a deeper publishing relationship
can use to improve the lifetime values
modules: Target Optimization (choosing the best offer for a player), Rewarded Video Ad Optimization (choosing the right amount of virtual
currency to reward a player for watching a video ad), Store Optimization (choosing the right store items to show a player) and Currency
Herriger remains involved as an executive advisor.
