INSUBCONTINENT EXCLUSIVE:
Chad Hurley is hunting for what comes after fantasy sports
He envisions a new way for fans to play by watching live and cheering for the athletes they love
Everyone is seeking ways to belong and emblems to represent them
In an age when many of our most prized possessions, from photographs to record collections, have been digitized, we lack tangible objects
that center our individuality
moment by helping us align our identities with a team
This instantly unlocks a like-minded community, a recurrent activity and a unified aesthetic
And when reality gets heavy, people can lose themselves by hitching their spirits to the scoreboard.Rather than just tabulating results
after the match like in fantasy sports, GreenPark wants to be entwined with the spectacle as it happens
assets of his video editing app Mixbit to BlueJeans a year ago
Warriors and Los Angeles Football Club
GreenPark will give an opportunity for anyone to turn fandom into its own sport
According to job listings, it will pipe in live game data, starting with the NBA and expanding to other leagues, and offer cartoon
characters with facial expressions and full-body gestures to let users live out the highs and lows of matches
It almost sounds like a massively multiplayer online fan arena.As with blockbuster games Fortnite or League of Legends, GreenPark is
But a mention of virtual clothing hints at monetization, where you could spruce up avatars with digital team apparel
Most apps in the space just carry scores or analysis, rather than community
of fans willing to pay to feel closer to their favorite teams
The most direct competitor for GreenPark might be Strafe, which lets you track and predict the winners of esports matches.People already
spend tons of time on building fictional worlds like Minecraft, and money outfitting their Fortnite avatar with the coolest clothes
see who they root for as core to who they are.
