Former Stitch Fix COO Julie Bornstein is rewriting the e-commerce playbook

INSUBCONTINENT EXCLUSIVE:
departing Stitch Fix, Bornstein began building The Yes, an AI-powered shopping platform expected to launch in the first half of 2020
chief marketing officer - chief digital officer at Sephora, vice president of e-commerce at Urban Outfitters, VP of e-commerce at Nordstrom
and director of business development at Starbucks, tells TechCrunch
beta mode to better understand and refine their product
Bornstein and Aggarwal have raised $30 million in venture capital funding to date across two financings
the business during our conversation
Rather, the pair said the product will speak for itself when it launches next year
industry, fashion and luxury at Google, as its senior vice president of partnerships, and Taylor Tomasi Hill, whose had stints at Moda
Operandi and FortyFiveTen, as its creative director
Other investors in the business include Comcast Ventures and Bain Capital Ventures