INSUBCONTINENT EXCLUSIVE:
fashion retailer Elabelz and marketing studio Elephant Nation had always wanted to redesign the shopping experience for how customers
Friends go to the mall or department store together to try on clothes and ask each other for advice
take the social aspects of Instagram and the subscription box and retail elements of StitchFix to create the new Los Angeles-based startup,
He was the founder of the scout program at GreatPoint Ventures and spent years at HoneyBook
Noor had all of the connections already
partnerships would be a breeze
Junkfood, Mavi and Edwin.FlipFit works by creating a social network based on friends and followers
Users of the app are encouraged to vote on selfies their friends take in different outfits
Each vote garners in-app cash that can be redeemed whenever someone purchases an item ($10 for each new voting user and $1 per vote).As
users vote on the styles they like, they also can add clothes to a virtual wardrobe
hook in their target customers
Over the next 90 days roughly 500 influencers across social media will be encouraging their audiences to vote on different outfits using the
The influencers are getting $150 in store credit twice-a-month or getting paid sponsorships (depending on the size of their following)
market the product.Agha says the user experience is most akin to TikTok or Snap, rather than Instagram
And the app is only available for children 13 and up.On the business side, the company is keeping 33% of the cash from any item sold
Its cut is higher because FlipFit handles all the back-end logistics of shipping and returns, according to the co-founders
