INSUBCONTINENT EXCLUSIVE:
Five years since it turned your iPhone into a wallet, Apple now dominates the mobile payments space in the United States and has created a
foundation of digital trust that will enable it to explore future opportunities beyond hardware.Money, money, money
Apple Pay was first
introduced in the United States five years ago on October 20, 2014 (I've embedded its launch video below).It is fair to say the United
States market wasn''t really primed for mobile payment services, which were already in use in some form in Europe and APAC
As of January 2019, just 12% of Apple Pay users were based in the United States , with 88% elsewhere, a report from Co-Op Financial Services
