INSUBCONTINENT EXCLUSIVE:
Sourcing ingredients in the restaurant industry is a dirty process that still relies heavily on voicemails and fax orders
More tech-forward solutions have been pushed, but getting restaurants and suppliers to uniformly sign on to a platform has been a relatively
ordering platform, which gives restaurants their very own food delivery app for getting ingredients from suppliers, moving them away from
consumer apps, with a Messenger-like chat interface for communication between suppliers and restaurants and a Postmates-like ordering list
growing the Choco team at breakneck speeds to ensure that it is the solution to beat
By the end of next year the company hopes to grow its business by 15x.Choco is in 15 cities across Europe and the United States and says
their early customers include everyone from Michelin-starred restaurants to burger chains
The company has now raised $41 million to date
Other investors include Atlantic Labs, Target Global, Visionaries Club and Greyhound.As the company seeks to build up a user base among
relationships better but also takes a step toward solving the broader problem of food waste in the restaurant industry
overstocking, increasing efficiency but also preserving resources
Khachab notes that estimates say that 30-40% of food produced each year is wasted and that nearly three-quarters of that waste happens in
the supply chain before consumers are involved.
