INSUBCONTINENT EXCLUSIVE:
Milieu Insight, a Singapore-based market research and data platform, announced today that it has raised $2.4 million in pre-A funding
The round, led by MassMutual Ventures Southeast Asia, will be used on product development and to launch in four new Southeast Asian
countries (Malaysia, Indonesia, the Philippines and Vietnam)
Founded in December 2016 by CEO Gerald Ang, who previously worked at global research firms including GfK and YouGov, Milieu Insight seeks to
make market research and data analysis accessible to smaller businesses and organizations
Milieu Portraits, its consumer segmentation tool, returns insights about specific demographics, including which products, media and brands
they prefer, while Milieu Studies allows companies to create their own studies.[gallery ids="1904986,1904985,1904984"]COO Stephen Tracy told
market research solutions at considerably more affordable price points (i.e
research studies as low as US$350)
YouGov for Milieu Studies and Global Web Index for Milieu Portraits
our managed consumer panel) with a SaaS service that allows you to access consumer profiling data on-demand as well as launch bespoke
