INSUBCONTINENT EXCLUSIVE:
GreatPoint Ventures, Blumberg Capital and Hanaco Ventures
unauthorized ad injections that attempt to divert customers to competitors
It also helps uncover privacy and compliance risks that can come from the use of third and fourth-party ad vendors.More broadly, Namogoo
says that customer journey hijacking is a growing but little-known problem that by some estimates affects 15-25% of all user web sessions
This results in product ads, banners and pop-ups, which appear when visiting an e-commerce site
The ads disrupt the user experience, hoping to send them to competitor sites.Namogoo says that retailers using its technology see conversion
rates increase between 2-5%, which in the first half of 2019 totaled more than $575 million in revenue for Namogoo customers
It is used by more than 150 global brands in over 38 countries, including Tumi, Asics, Argos, Dollar Shave Club, Tailored Brands, Upwork and
others.Meanwhile, Namogoo will use the new funding to further expand its client-side platform offerings, beginning with the launch of its
