INSUBCONTINENT EXCLUSIVE:
a meeting.On top of that, mobile shopping is gradually gaining ground on desktop browsing, and now new data has come out that explores how
people spend their money online over Black Friday.This data comes from Adobe Analytics, which conducted a report on holiday shopping trends,
including Black Friday, Cyber Monday and Christmas
Included are a few stats regarding online shopping, comparing mobile and desktop purchases, and it might help you decide how to shop over
platform you use to make big or small purchases, and the result is revealing
on a desktop, with phones reserved for cheaper items.The divide between purchase sizes is, according to Adobe, because shopping on a
TheIndianSubcontinent gives expert reviews on all the best product in any given tech category, so search around our site to research the
best laptop, smartphone, TV, games console, speaker or more.Another reason people may prefer computers over desktop is because Adobe found
people considered desktop checkouts easier to use than mobile ones, which encouraged people to hunt down the best deals on mobile but
online sales are on desktop compared to just 38% on smartphone (and the rest on tablet) according to Adobe, but more stats show this could
change very soon.(Image credit: StockSnap/Pixabay)The report suggests that of all the new spending in 2019, compared to 2018, three quarters
of it will be done on smartphones
This is because only half of new purchases will be made from phones
What does this mean? Well, it seems people will be making a few more purchases, but spending a lot more money, suggesting these will be more
expensive products.So while traditionally people have used computers to make bigger purchases, this could be changing in 2019.Checking for
Despite this, spending-per minute is a whopping 63% higher now.(Image credit: Natee Meepian / Shutterstock.com)Clearly websites have found
ways to be more efficient when it comes to marketing their discounted products, putting them front and center so people can see them better
media pages to follow for deals, and people will follow links that are posted, they won't usually spend money as a result
Roughly 11% of visits to deals pages comes from social media posts, which is triple that of 2016, however only about 4% of actual revenue
Is influencer culture a bit of a fad then? Over Black Friday it is, at least.In the next few years, phone spending could trump desktop
