INSUBCONTINENT EXCLUSIVE:
Casper, Leesa and a dozen other mattress companies have driven the point home in recent years
In 2017, sleep aids generated $69.5 billion, globally
Fostered by Atomic, the same incubator that gave the world Hims/Hers, the startup delivers herbal sleep solutions, tailored to the user
The goal of the service is to move users off medicated sleep aids, using a combination of traditional herbal supplements and improvements to
it to a larger study of about 400 people, using both sleep trackers (like Fitbits or Apple Watches) and sleep clinics
Zhi), Shi Chang Pu, GABA, Magnesium and Valerian Root
which requires the user to pay shipping
Those interested in the full service deal will be charged $55 a month
