INSUBCONTINENT EXCLUSIVE:
Tuesday Company, the organizational toolkit for political advocacy groups and candidates, has taken another step to consolidate its position
in the growing market for tech-enabled political outreach with the acquisition of the voting mobilization service VoteWithMe.Launched in the
alumni from the progressive-focused technology accelerator, Higher Ground Labs.Michael Luciani, Jordan Birnholtz and Shola Farber, the
co-founders of Tuesday Company, met working on mobilization and outreach for the Clinton campaign in 2016
Although Clinton lost, the work the trio did to encourage staffers and volunteers to send personalized outreach messages to their social
users were political campaigns, advocacy groups and their professional staffers, VoteWithMe was a free-to-use app that went directly to
voters to encourage them to get friends to voting booths
product officer.The size of the acquisition was not disclosed, but the all-cash transaction means that Tuesday Company now owns the
VoteWithMe tech and the team developing the VoteWithMe product will continue to have a consulting relationship with Tuesday Company.While
national politics dominates the news, advocacy groups of all stripes are seeing the benefits in applying the same tools that well-funded
political campaigns brought to bear on the electorate to promote particular issues.Nonprofits represent at least $13 billion of annual
expect to see Tuesday Company out on the fundraising trail
intersection of tech and politics have not always been without scandal, he has emerged as one of the most prolific backers of companies
looking to apply technology to the political sphere.
