INSUBCONTINENT EXCLUSIVE:
In November, we told you about Farmers Business Network, a social network for farmers that invites them to share their data, pool their
know-how and bargain more effectively for better pricing from manufacturing companies
$1.75 million in seed funding on the premise that, well, FBN is doing it wrong
retailers, selling their goods through its own site as well as helping them develop their own web shops
Analytics, a company that helps brands monitor and understand their foot traffice
AgVend is their white knight, coming to save them from getting disrupted out of business
FBN charges farmers $600 per year to access its platform, which is presumably a hurdle for some.AgVend meanwhile is embracing
good-old-fashioned opacity
purchased something that the retailer who sold the items is revealed
But the market looks big enough to support a number of players if they figure out how to play it
a lot of feed and fertilizer
the participation of Precursor Ventures, Green Bay Ventures, FJ Labs and House Fund, among others.
