INSUBCONTINENT EXCLUSIVE:
At the end of last year, Snap introduced Lens Studio, a platform that allows developers to create AR lenses for Snapchat
Today, the company is announcing new features for Lens Studio, including seven brand new templates for the creation of face lenses.Before
now, only World Lens creation was available to everyone within Lens Studio, meaning developers could create 3D AR objects but not overlay AR
Now, developers can create Face Lenses, with seven different templates from which to choose.Here are the new templates for Face Lenses:Face
Paint: focuses on face substitution, mapping the face to let developers create art tied to facial features like the lips or nose (great for
makeup or accessories)Photo: much like Face Paint, Photo lets creators overlay lenses onto a single static (head-on) photoDistort: lets
developers stretch or shrink facial featuresTrigger: with Trigger, developers can create a trigger (blinking, raising eyebrows, open/close
that can be overlaid on a picture of video3D Objects: same as 2D Objects, but with 3D objects; this template also includes a helper script
to play looping animation on the 3D objectsBaseball Cap: revamp a 3D baseball cap to change color, brim style and add an imageAlongside the
stickers.With the introduction of these new features, Snap is opening up these third-party lenses to the public with the launch of Community
Each story will include public Snaps submitted on Our Story that highlight a community lens
carousel.This is all in an effort to open up Snap to third-party developers and creators, which is why the company is launching the Official
This will allow the Snap team to partner with select creators to offer support, including visibility on the Lens Studio website as well as
direct support from the Lens Studio team
Official Creators will also get early access to features and templates.
