INSUBCONTINENT EXCLUSIVE:
Vivun, a startup that wants to help companies keep better track of pre-sales data announced a $3 million seed round today led by Unusual
Ventures, the venture firm run by Harness CEO Jyoti Bansal.Vivun founder and CEO Matt Darrow says that pre-sales team works more closely
with the customer than anyone else, delivering demos and proof of concepts, and generally helping sales get over the finish line
While sales has CRM to store knowledge about the customer, pre-sales has been lacking a tool to track info about their interactions with
operate their teams, but then take those insights from the group that knows more about the technology and the customer than anybody else,
a subscription billing system for everyone else
After the IPO, I realized that this is something that every tech company can take advantage of because every technology company will really
has a reporting dashboard to help companies understand and share the information the pre-sales team is hearing from the customer
For example, they might know that x number of customers have been asking for a certain feature, and this information can be organized and
passed onto other parts of the company.Screenshot: VivunBansal, who was previously CEO and co-founder at AppDynamics, a company he sold to
Cisco for $3.7 billion just before its IPO in 2017, saw a company filling a big hole in the enterprise software ecosystem
Pre-sales has answers to all three questions and is a strategically important department that needs management, analytics, and tools for
been bootstrapped until now
It spent the first year building out the product
Today, the company has 20 customers including SignalFx (acquired by Splunk in August for $1.05 billion) and Harness.
