INSUBCONTINENT EXCLUSIVE:
comments and follower counts
pace to surpass 4 million paying users in 2020, up from 2 million paying users in late 2018, the company said
Approaching $80 million in annual revenue, VSCO charges an annual subscription fee of $19.99 for access to a full-suite of mobile
photo-editing tools, exclusive photo filters, tutorials and more
For no cost, users can access a handful of basic VSCO filters, standard editing tools and loads of content published by other users in
new office in Chicago expected to fit several dozen more
The company, which counts 100 million registered users to date, has also recently inked a partnership with Snap
You get to sit in front of a piece of work, a piece of art
And does it move you? Does it speak to you? Are you able to learn something from it? Does it inspire you to go do something? How can we
be beloved by millions of teenagers and young adults worldwide
Without selling ads or customer data, VSCO has developed a sustainable subscription-based business and written a new playbook for social
For those fed up with platforms that have facilitated bullying and failed to prioritize privacy, VSCO may be a protective corner of the
The Wall Street Journal Tech Live conference in Laguna Beach, California, United States , on Tuesday, Oct
Photographer: Martina Albertazzi/Bloomberg via Getty ImagesA sense of belongingHot off the heels of a rare moment in the spotlight, VSCO,
reportedly valued at $550 million, is ripe for a new round of funding
Flory, naturally, remained mum on any plans to sell the company or raise additional capital
On top of that, the hashtag #VSCO has been viewed 4 billion times on the immensely popular video sharing app Tik Tok, again according to the
competitor to Facebook, Facebook-owned Instagram, Snap or Twitter
What it is, however, is a leader in the new era of social media, in which users demand more transparent, equitable relationships with social
director-turned-chief experience officer, began building VSCO, an acronym for Visual Supply Co., in 2011
Facebook was more than six years old and mere months from hitting the 1 billion monthly active user milestone when VSCO launched its first
product, a photo-editing plug-in for Adobe Lightroom and Photoshop
Systrom, a former Google employee, Flory and Lutze had absolutely no experience in the tech or startup world
So on one hand, we were ahead of the curve
VSCO CEO Joel FloryAfter launching VSCO as an Adobe plug-in, improved camera capabilities on smartphones motivated the business to
In the spring of 2013, the business launched its mobile app, a free photo-editing tool with in-app purchases and an affiliated community
The app reached 1 million downloads one week later and would eventually adopt a freemium model to earn money from its power users
seldom mentioned on the venture capital and startup blogs, VSCO is indeed supported by VC dollars
Before its subscription revenue could sustain the business, the company brought in $90 million in VC funding from Accel, Glynn Capital
Management, Obvious Ventures and Goldcrest Investments, closing its most recent round in 2015.Flory and Lutze never sought venture funding
With a valuation of $550 million, which Flory would neither confirm or deny, VSCO plans to invest heavily in growth next year.As for the
nearly decade-old company lost in the shadow of the giants
For many, the VSCO girl was their first encounter with VSCO, while for others, the photo-editing and sharing tool has been a fixture of
their home screen for years.As Instagram explores hiding likes in a bid to promote user health and other social media companies realize the
importance of safety, security and mental wellness, VSCO may see its unique identity fade
gearing up for another banner year, packed with plans for new features and products entirely
In our chat last month, Flory mentioned video design, publishing and editing, as well as illustration, as areas of interest for the now
