Reelgood raises $6.75 million for its universal streaming guide

INSUBCONTINENT EXCLUSIVE:
Streaming aggregator Reelgood capitalized on the overabundance of streaming services available today by offering consumers a universal
It then translated the activity from its over 10 million users into data it licenses to major companies, including Roku, Microsoft, smart TV
makers, NYPost and even hedge funds
Now the company has closed on $6.75 million in Series A funding to continue to grow its business.The round was led by Runa Capital and
says
subscribers, and subscription services like Netflix, Hulu, HBO, Amazon Prime and others
It also can help you compare prices on rental options.And its robust search and filtering features can help you find titles that are new,
The more you use and personalize the service, the better its suggestions for what to watch next then become.Once you find something to
and unstructured amounts of data from hundreds of different sources for real-time matching and combination using machine learning and human
services), which it then licenses to publishers, search engines, media players, TVs, voice assistants and other smart devices
Currently, the company has around 50 business customers who pay either for the raw data, the insights or both. Roku, for example, uses
NYPost displays streaming availability data on their articles via a widget
Hedge funds look at the data to better understand consumer behavior in streaming services and the movement of content between catalogs.This
including on a range of smart TVs through partnerships
The company has signed five smart TV deals with major brands that will begin to roll out in 2020, but LG is the only name Reelgood can
currently disclose.Reelgood is headquartered in San Francisco
It has 18 employees, both local and remote, and is hiring across a number of roles.