Expensive FMCG stocks off highs as consumption cools in rural India

INSUBCONTINENT EXCLUSIVE:
Valuations of FMCG stocks have finally started correcting, with prices falling between 3 per cent and 12 per cent in the past one month as
compared with the marginally positive returns on the Nifty. On an average, shares of FMCG companies are currently trading 15 per cent below
their yearly highs as foreign portfolio investors reduced their positions on the sector, citing expensive valuations. According to analysts,
earnings outperformance is critical for maintaining premium valuations
However, contrary to Street expectations, demand recovery is rather slow and is likely to take another 2-3 quarters, as per management
commentary across FMCG companies. Stocks such as Godrej Consumer, Gillette India, ITC, Marico, Colgate-Palmolive, Bajaj Consumer, Hindustan
Unilever and Glaxosmithkline Consumers have declined between 5 per cent and 12 per cent in the past one month
Nifty FMCG index has shed nearly 4 per cent in this period
Alternative) effect
Consumer and Marico are currently trading about 40 times their FY21 estimated earnings, while HUL and Nestle are trading at PEs of 51 and 59
times. The sector is considered defensive, which means FMCG are in high demand in falling markets
The sector is struggling to boost growth
macroeconomic headwinds worsening, demand and consumer sentiments have aggravated sequentially
are currently trading 20 per cent below their respective 52-week highs
Britannia and Marico are down by 15 per cent, while Hindustan Unilever, Dabur, GalxoSmithkline Consumer have declined over 6 per cent from
their yearly highs. However, some analysts believe that the current slowdown is not structural and is likely to see a rebound in the medium
term as the effect of central government initiatives matures.