INSUBCONTINENT EXCLUSIVE:
In a world where ad rates are declining for traditional broadcast media, the corporations responsible for making the fictions that millions
advertising industry, long thought to be too technologically difficult to achieve, that may finally be within reach
in early 2018.Product placement is an increasingly big business in the United States , raking in some $11.44 billion in 2019, according to
data collected by Statista
That figure is up from $4.75 billion in 2012
The same report indicated that roughly 49% of Americans took action after seeing product placement in media.The effectiveness of product
placement has even been proven by researchers from Indiana University and Emory University
ways to diversify their revenue streams
Netflix and Hulu are both expanding their product marketing divisions and analysts like those from Forrester Research predict that product
placement will be a huge moneymaker for the company as traditional ad rates decline.There are companies that handle product placement
Startups like Branded Entertainment Network, which works with brands and producers to place real brands into contextually relevant scenes in
movies and television, and Mirriad, which adds branded billboards to scenes, are working to bring more money to platforms and producers.Ryff
takes the technology to the next level, using computer vision, machine learning and rendering technologies to identify objects in a scene
market, combined with platforms like Netflix that are unsuccessfully trying to grow their subscriber base will force those same platforms to
According to Crunchbase, Ryff had previously raised $3.6 million from investors, including a subsidiary of the Mahindra Group and
platform on which video is being distributed, the geography of the broadcast, the date and time of the broadcast and a broader demographic
profile, according to the company
company, Marlon Nichols of MaC Ventures wrote:Imagine a future where an IP owner can maximize the value of its content by putting it on the
Ryff marketplace, where that content will be mapped for dozens if not hundreds of product placement opportunities and be layered with
restrictions that comply with creative needs
Those opportunities will be ranked and priced by their effectiveness to drive marketing goals for brands
Brands can bid on in-video placement opportunities that fit their marketing strategies and budgets
