INSUBCONTINENT EXCLUSIVE:
Mumbai | Kolkata: Top consumer goods firms including Hindustan Unilever, ITC, Nestle, Britannia and Parle expect consumer demand to recover
by the middle of next year, helped by government interventions and improved sentiments in rural areas.
Consumer product sales have been
Credit flow from non-banking financial companies (NBFCs) will boost wholesalers, Sumant said.
Unilever, the British-Dutch parent of HUL, cut
biggest market by volume and the second largest after the US in terms of revenues.
The maker of Dove shampoo and Lipton tea said it has seen
into next year, we are tackling some of the fundamental drivers of growth around refocusing on penetration of our brands, ensuring that we
daily needs in the nation of 1.3 billion people have increasingly relied on growth in the rural hinterland, home to more than 800 million
people, whose purchase behaviour is largely linked to farm output
Rural consumption, which accounts for about a third of the market and has been outpacing urban sales, has come under stress due to lower
If some of the measures that the government is contemplating also leads to more money in the hands of consumers, hopefully recovery should
consumer goods market has fallen to 7.3% last quarter, according to market tracker Nielsen, which expects FMCG to growth to come down to
6.5-7.5% during October-December.
Parle Products, makers of Parle-G and Hide - Seek biscuits, said a fullfledged recovery should come by the
second or third quarter of next calendar year, but inflation could be a dampener
category head at Parle Products
