INSUBCONTINENT EXCLUSIVE:
and number of angel investors
The platform powers employee referral and employee advocacy programs, including the ability for employees to easily share job openings and
The premise is that, although social recruitment is as old as recruitment itself, simply having employees post job openings on various
social channels alone, is no longer going to cut it.Instead, explained Talentry CEO Carl Hoffmann on a call last week, social recruitment
combined with content marketing works much more effectively
For example, employees could share a company blog post about an upcoming product, which would also include relevant job postings
The landing pages generated by Talentry are personalised, too, so that the employee who shared the content is clearly signposted and the
recruitment-related content can be further adapted for their audience accordingly.More broadly, Hoffmann says that fierce competition for
talent is changing the way companies recruit
This is seeing a marketing strategy comparable to winning customers
he explains.Talentry says it serves over 150 clients across all industries, including Henkel, Swiss Post, Vodafone, Axel Springer, and
Meanwhile, the new funding will be used to develop further product features, such as a more powerful CRM for tracking recruitment leads, and
Hoffmann says the company also plans to launch in international markets, including the U.K
a new software category focused on building and nurturing relationships with talented potential candidates at scale