INSUBCONTINENT EXCLUSIVE:
The Midwest may not be known as the fashion capital of the world (or even the United States ), but its place in the consumer retail
million to establish another tent-pole clothing brand in the region, with a new commitment to the St
Louis-based clothing brand Summersalt.Founded by a former Washington University design professor and swimwear designer, Lori Coulter, and a
marketing and branding consultant, Reshma Chattaram Chamberlin, Summersalt launched in 2017 with a line of direct-to-consumer swimwear.In
the past two years, the company has expanded beyond its $95 swimsuits to include cashmere sets, packable jackets and wrinkle-free
gone on to attract capital from Founders Fund, Lewis and Clark Ventures and Victress Capital .The latest round was led by Mercato Partners,
Kaiser, a director with Mercato Partners, in a statement
and used its footprint in the swimsuit market to expand its reach with other items that could be taken on trips to less-sun-drenched parts
