INSUBCONTINENT EXCLUSIVE:
Burst, the subscription dental care service, with the pretty, pretty toothbrushes, has now added a sleek dental floss product to its monthly
kits.The Los Angeles-based dental hygiene company, which has raised at least $20 million in financing from the growth capital investment
firm Volition Capital, takes a different approach to reaching consumers than competitors like Quip.Burst works hand-in-hand with a network
of dental hygienists and dental professionals both as a channel to sell through and a sounding board for new product development
Burst shares profits with these channel partners and has distributed about $3.5 million through the program.Indeed, it was through the
Brittany Stewart, COO of Burst
stated Larry Cheng, managing partner and co-founder of Volition Capital
